Kelly Office Solutions Boosts Sales Pipeline by $500K with ZoomInfo's AI-Powered Prospecting
Event summary
- Kelly Office Solutions closed six figures in new business and created a pipeline worth over $500K in its first year using ZoomInfo.
- The company shifted from geographic-based prospecting to AI-driven targeting, reducing research time and travel costs.
- ZoomInfo's buying signals and firmographic targeting helped Kelly identify high-intent prospects efficiently.
- Kelly's sales team now holds weekly 'Intent Day' sessions to review and engage with high-interest accounts.
The big picture
Kelly Office Solutions' success with ZoomInfo highlights the growing trend of AI-powered sales tools in B2B industries. The shift from traditional prospecting methods to data-driven targeting demonstrates how legacy companies are leveraging technology to modernize their go-to-market strategies. This case study underscores the strategic value of integrating comprehensive B2B data platforms into sales operations, particularly for companies looking to expand beyond account-adjacent growth.
What we're watching
- Sales Efficiency
- How ZoomInfo's AI-driven prospecting will affect Kelly's long-term sales efficiency and cost savings.
- Scalability
- Whether Kelly can sustain this growth pace by expanding ZoomInfo's use across more offices.
- Market Expansion
- The pace at which Kelly can identify and target new geographic markets using ZoomInfo's data.
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