Tide Rock Holdings Cuts Lead Generation Time from Months to 48 Hours with ZoomInfo
Event summary
- Tide Rock Holdings used ZoomInfo to align sales and marketing at Interconnect Solutions Company (ISC), reducing lead generation time from months to under 48 hours.
- The buyout firm integrated both teams on a single dataset using ZoomInfo's verified B2B data and demand-generation tools.
- Targeted campaigns replaced untargeted ones, resulting in faster outreach to decision-makers and greater return on ad spend.
The big picture
Tide Rock Holdings' success with ZoomInfo highlights the growing importance of data-driven alignment in private equity portfolio management. The firm's model relies on rapid operational improvements to maximize returns, making tools like ZoomInfo critical for scaling acquired businesses efficiently. This case underscores broader industry trends toward leveraging AI and comprehensive B2B datasets to enhance go-to-market strategies.
What we're watching
- Scalability of Playbook
- Whether Tide Rock can replicate this operational model across its portfolio of acquired companies.
- Competitive Differentiation
- How ZoomInfo's ability to streamline demand-generation impacts its standing among B2B data platforms.
- Investor Returns
- The pace at which Tide Rock can deliver quarterly yield improvements through similar operational efficiencies.
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