MarketSpark Expands Sales Pipeline Fivefold with ZoomInfo Data
Event summary
- MarketSpark grew its sales pipeline fivefold using ZoomInfo data, identifying over 30,000 new target companies.
- The company replaced legacy copper telephone lines (POTS) with managed, wireless, 5G-ready connections for large enterprises.
- ZoomInfo provided comprehensive and accurate dataset of company names, addresses, employee counts, and revenue.
- MarketSpark reported fivefold growth in marketing-qualified leads, sales-qualified leads, deals in pipeline, and revenue opportunities.
The big picture
MarketSpark's success highlights the critical role of precise B2B data in identifying and targeting enterprises facing infrastructure upgrades. With 30 million copper lines scheduled for retirement, the demand for analog replacement solutions is set to grow, positioning MarketSpark and ZoomInfo at the forefront of this digital transformation.
What we're watching
- Market Expansion
- How MarketSpark will leverage ZoomInfo's data to target the remaining 6 million US buildings dependent on copper lines.
- Data Accuracy
- Whether ZoomInfo can sustain its comprehensive and accurate dataset advantage as more enterprises face decommissioning deadlines.
- Revenue Growth
- The pace at which MarketSpark can convert the identified revenue opportunities into actual deals.
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