Librestream Boosts Click-Through Rate 900% with ZoomInfo Data Overhaul
Event summary
- Librestream increased its average click-through rate by 900% after rebuilding its account-based marketing program using ZoomInfo data.
- The company shifted from targeting only existing CRM contacts to pursuing net-new in-market accounts with ZoomInfo's granular buying signals.
- Librestream now measures success by meetings booked and opportunities created, aligning sales and marketing teams more efficiently.
The big picture
Librestream's success highlights the growing importance of high-quality, actionable data in account-based marketing. As industrial companies increasingly rely on remote guidance tools, precise targeting and lead qualification become critical for revenue teams. ZoomInfo's role in this transformation underscores the broader trend of AI-driven platforms enabling more efficient go-to-market strategies.
What we're watching
- Data Quality Impact
- How ZoomInfo's depth of data and granularity of buying signals will affect Librestream's ability to target high-value accounts.
- Sales-Marketing Alignment
- Whether the tighter integration between sales and marketing teams can sustain long-term revenue growth for Librestream.
- Scalability of Results
- The pace at which other companies in industrial frontline workforce solutions adopt similar data-driven ABM strategies.