ZoomInfo Tops Anthropic's GTM Connector Rankings for Nine Straight Weeks
Event summary
- ZoomInfo ranked #1 in Anthropic's GTM connector directory for nine consecutive weeks, per Send's independent benchmark.
- The study tracked eleven providers over nine weeks from July to September 2025, logging 3,610 snapshots.
- ZoomInfo's normalized index score was 100.0, with competitors within two points of each other.
- GTM.AI, ZoomInfo's headless GTM context layer, powers the connector and provides verified B2B data to AI agents.
The big picture
ZoomInfo's top ranking underscores the growing importance of verified, continuously updated B2B data in powering AI-driven go-to-market strategies. The result highlights a strategic shift towards governed data sources over one-time exports, addressing the critical issue of contact data decay in B2B operations. This positions ZoomInfo as a key player in the evolving landscape of AI-assisted sales and marketing automation.
What we're watching
- Data Decay Impact
- How ZoomInfo's continuous data refresh will affect AI assistant accuracy compared to competitors using stale exports.
- Market Positioning
- Whether ZoomInfo can sustain its lead as more providers enter the GTM connector space.
- Integration Expansion
- The pace at which ZoomInfo will expand GTM.AI integrations beyond current AI surfaces.