ZoomInfo's GTM Studio Sees 7X Audience Creation Surge as Teams Consolidate Tech Stacks
Event summary
- GTM Studio audience creation grew 7X quarter-over-quarter, with first-time audience creators up 5X.
- Monthly adoption of the platform doubled month over month.
- The surge reflects a shift away from fragmented go-to-market tech stacks.
- GTM Studio integrates B2B data, buyer intent, AI, and campaign orchestration into one platform.
The big picture
ZoomInfo's rapid adoption metrics highlight a broader industry shift as go-to-market teams move away from fragmented tech stacks toward integrated solutions. The company's platform consolidation approach positions it to capture market share in an increasingly competitive space where efficiency and data integration are key differentiators.
What we're watching
- Adoption Sustainability
- Whether ZoomInfo can maintain this rapid adoption pace as the market matures.
- Competitive Response
- How competitors in the go-to-market tech space will react to this consolidation trend.
- Revenue Impact
- The pace at which increased GTM Studio usage translates into measurable revenue growth for ZoomInfo.