The Plunk Foundation Doubles Donations Using ZoomInfo’s Data
Event summary
- The Plunk Foundation doubled its donations over a year using ZoomInfo’s verified contact and company data.
- The nonprofit, established in 2022, struggled to reach C-suite donors without an existing network.
- ZoomInfo’s data helped identify mission-aligned organizations and accurate executive contacts.
- Six letters of support were received from recognized organizations, including the OMNIA Institute for Contextual Leadership.
The big picture
The Plunk Foundation’s success highlights the growing importance of data-driven strategies in nonprofit fundraising. By leveraging ZoomInfo’s comprehensive B2B data, small nonprofits can overcome traditional barriers to reaching high-level donors. This trend underscores the broader shift towards using technology to enhance operational efficiency and mission impact in the nonprofit sector.
What we're watching
- Nonprofit Scaling
- How ZoomInfo’s data can further accelerate donor acquisition for small nonprofits.
- Data Utilization
- Whether other nonprofits will adopt similar data-driven strategies to expand their reach.
- Donor Engagement
- The pace at which The Plunk Foundation can convert identified executives into long-term supporters.
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