Phoenix Children's Foundation Cuts Prospecting Time in Half with ZoomInfo
Event summary
- Phoenix Children's Foundation halved its average prospecting time after adopting ZoomInfo.
- The foundation secured net-new donations from previously unreachable partners within two quarters.
- ZoomInfo's organizational-level data and buying signals enabled targeted outreach during key corporate events like leadership changes or funding rounds.
- One donor committed to a major first-year gift after being identified through ZoomInfo, with discovery meetings accelerating from months to days.
The big picture
Nonprofits are increasingly leveraging AI-driven data platforms to streamline operations, much like for-profit companies. Phoenix Children's Foundation's success with ZoomInfo highlights how organizational-level insights can transform fundraising efficiency, a trend likely to spread across the nonprofit sector as digital tools become more sophisticated.
What we're watching
- Scalability of Approach
- Whether Phoenix Children's Foundation can sustain this efficiency across all departments and fundraising efforts.
- Data-Driven Fundraising
- How other nonprofits may adopt similar data-driven strategies to optimize their prospecting processes.
- Market Differentiation
- The pace at which ZoomInfo can differentiate itself in the competitive B2B data space by showcasing real-world impact cases like this one.