LINAK Achieves First Measurable Marketing ROI in Years with ZoomInfo
Event summary
- LINAK US generated new sales quotes from a single targeted display campaign on ZoomInfo, its first measurable marketing return in years.
- The company had struggled with untraceable marketing spend and cumbersome campaign setup on a competitor platform for over three years.
- After switching to ZoomInfo, LINAK saw quoted business within three weeks of launching its first campaign.
- LINAK US has expanded its sales team and plans to deepen its use of ZoomInfo through automated workflows and retargeting campaigns.
The big picture
This case highlights the growing importance of measurable marketing ROI in B2B manufacturing, where long sales cycles make attribution particularly challenging. ZoomInfo's ability to provide verified B2B data and streamline campaign management demonstrates how AI-powered platforms are transforming go-to-market strategies across industries.
What we're watching
- Execution Risk
- Whether LINAK can sustain this momentum with automated workflows and retargeting campaigns.
- Market Differentiation
- How ZoomInfo's verified B2B data will continue to set it apart from competitors in the GTM platform space.
- Sales Alignment
- The pace at which LINAK's sales and marketing teams can maintain their newfound collaboration.