Redwood Logistics Slashes Cost Per Click by 99% with ZoomInfo Integration
Event summary
- Redwood Logistics reduced its cost per click to as low as $1.20, a nearly 99% decrease, using ZoomInfo's data management and enrichment tools.
- Clickthrough rate rose by 310%, and average impressions per campaign increased by 350%.
- Redwood saved 20-25 hours weekly previously spent on manual CRM data research and updates.
- The integration unified Redwood’s tech stack, cleaned its data, and enabled automated lead routing.
The big picture
Redwood Logistics’ success with ZoomInfo highlights the growing importance of data integrity and automation in go-to-market strategies. As supply chain companies increasingly rely on digital transformation to streamline operations, the ability to unify disparate systems and leverage enriched data will be a key competitive differentiator.
What we're watching
- Data Efficiency
- How Redwood’s data-driven approach will impact its sales and marketing velocity.
- Tech Stack Optimization
- Whether other logistics firms will follow similar data unification strategies.
- Lead Conversion Rates
- The pace at which Redwood’s enriched, well-routed leads convert into closed deals.
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