SpringDB Reports 2X-3X Conversion Lifts for Clients Using ZoomInfo — ZoomInfo Technologies Inc.

Event summary

SpringDB clients see campaign conversions double or triple after engagements.
Average deal size increases by 30% to 50%, while customer churn drops 20% to 40%.
SpringDB uses ZoomInfo across its platform for data cleaning, enrichment, and AI-assisted prospecting.
ZoomInfo's newest capabilities include AI-driven workflow automation and shared workspaces.

The big picture

SpringDB's results highlight the growing importance of clean, connected data in B2B go-to-market strategies. As companies increasingly rely on AI and automation, the ability to operationalize high-quality data could become a key differentiator in competitive markets. ZoomInfo's integration with SpringDB underscores the shift toward treating data as a strategic asset rather than a back-office function.

What we're watching

Data Quality Impact: How SpringDB's data cleaning and enrichment will affect long-term client retention.
Platform Adoption: Whether companies can sustain the reported conversion lifts by fully integrating ZoomInfo as a platform, not just a tool.
AI Scalability: The pace at which AI-driven workflow automation will scale across SpringDB's client base.