Levanta Achieves 10X ROI with ZoomInfo’s Data-Driven GTM Strategy
Event summary
- Levanta, an affiliate marketing platform, reported over 10X ROI using ZoomInfo’s data for prospecting and closing deals.
- The company closed millions in total contract value by targeting high-growth e-commerce brands with precise filters like industry, revenue, and job title.
- 75% of Levanta’s deals over $20,000 required direct outreach via phone or text, highlighting the importance of accurate contact data.
- Levanta credits ZoomInfo’s data accuracy for enabling reliable phone-first closes, a critical factor in sealing large deals.
The big picture
Levanta’s success with ZoomInfo underscores the growing importance of precise, real-time B2B data in scaling go-to-market strategies. As e-commerce brands increasingly rely on affiliate marketing to drive revenue, platforms like Levanta are becoming critical intermediaries. The ability to target high-growth brands and close deals efficiently highlights a broader industry shift toward data-driven sales execution.
What we're watching
- Data Quality Impact
- How ZoomInfo’s data accuracy will influence Levanta’s ability to sustain high-value deal closures.
- Scalability Challenges
- Whether Levanta can maintain its growth trajectory as it expands its creator network and adds agency partners.
- AI Integration
- The pace at which AI adoption will enhance Levanta’s decision-making processes, contingent on robust underlying data.
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