Syncro Boosts Outbound Campaigns with ZoomInfo Data, Generates $400K Pipeline in Months — ZoomInfo Technologies Inc.

Event summary

Syncro launched 35 outbound campaigns in two months using ZoomInfo's self-service audience building, more than the prior two years combined.
The new motion generated $400K in pipeline and $150K in revenue, with website visitor identification contributing over $100K in ARR.
Syncro transitioned from an entirely inbound strategy to a data-driven outbound approach, identifying MSPs at scale through natural language audience building.
Campaign build time reduced to roughly one hour, enabling rapid testing across personas and verticals.

The big picture

Syncro's shift to data-driven outbound campaigns highlights the growing importance of real-time audience building and automation in B2B go-to-market strategies. The success demonstrates how comprehensive B2B data platforms like ZoomInfo can unlock new revenue streams for companies struggling with hard-to-identify customer bases. This trend is part of a broader industry move toward AI-powered sales and marketing automation, where the ability to rapidly test and iterate campaigns becomes a competitive differentiator.

What we're watching

Scalability Challenge: Whether Syncro can sustain the pace of campaign launches and revenue growth as it scales its autonomous go-to-market engine.
Data Accuracy: How ZoomInfo's ability to classify MSPs through website analysis will evolve as market descriptions change.
Automation Impact: The pace at which fully autonomous GTM engines become standard in the B2B software space.