ZoomInfo Named 'One to Watch' in Snowflake's Modern Marketing Data Stack Report
Event summary
- ZoomInfo recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack report for its Data & Identity category.
- Report reflects a shift from fragmented tools to AI-driven, agentic systems built on governed data foundations.
- Snowflake’s report draws insights from 11,500 customers and ecosystem partners across 13 categories.
- ZoomInfo's data is now directly callable by agents within Snowflake AI Data Cloud without exports or duplicate copies.
The big picture
ZoomInfo's recognition underscores a broader industry shift towards AI-driven, governed data foundations in marketing technology. The integration with Snowflake’s AI Data Cloud positions ZoomInfo as a key player in enabling revenue teams to leverage AI agents for decision-making and action across the marketing lifecycle. This aligns with growing demands for data gravity, privacy, and trust in enterprise systems.
What we're watching
- Integration Depth
- How ZoomInfo's seamless integration with Snowflake AI Data Cloud will affect adoption rates among revenue teams.
- AI Agent Adoption
- The pace at which AI agents leverage ZoomInfo data within Snowflake’s ecosystem for decision-making and action.
- Market Positioning
- Whether ZoomInfo can sustain its 'One to Watch' status as the market evolves toward more agentic enterprise systems.