ZoomInfo Tops Forrester Wave for B2B Marketing and Sales Data
Event summary
- ZoomInfo named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026.
- Highest current offering category score among all evaluated vendors.
- Received highest possible scores in 20 of 27 criteria including data foundation, platform and ecosystem.
- Forrester highlights ZoomInfo's GTM knowledge graph development for AI use cases.
- ZoomInfo invests nearly $200 million annually in innovation and data foundation.
The big picture
ZoomInfo's recognition as a Leader in Forrester's evaluation underscores its strategic focus on data quality and AI integration, positioning it as a critical player in the B2B marketing and sales data space. The company's substantial investment in innovation and its comprehensive GTM knowledge graph highlight its ambition to set industry standards for go-to-market intelligence.
What we're watching
- AI Integration
- How ZoomInfo's agentic AI use cases will differentiate it from competitors.
- Market Dominance
- Whether ZoomInfo can sustain its leadership position amid increasing competition.
- Innovation Pace
- The pace at which ZoomInfo's GTM knowledge graph evolves to support new AI applications.