Zoom Launches AI-Focused Ad Campaign with Kate McKinnon to Highlight Work Completion Capabilities — Zoom Communications, Inc.

Event summary

Zoom introduced the 'Zoom Got It Done' ad campaign on September 14, 2026, featuring Kate McKinnon.
The campaign highlights Zoom's AI-first platform and its ability to turn conversations into completed work.
The ad will debut during Week 1 of the NFL regular season on Monday Night Football and continue across multiple media platforms.
The broader 'Zoom Ahead' marketing campaign includes creator partnerships, new branded content, and MLB sponsorship.

The big picture

Zoom's new ad campaign is part of a broader strategy to reposition itself as an AI-first work platform that moves conversations to completion. This aligns with the growing trend of integrating AI into productivity tools to streamline workflows. The campaign's comedic approach aims to make complex product features more digestible, potentially influencing user perception and adoption.

What we're watching

AI Adoption: How Zoom's AI-first platform will affect user engagement and product adoption.
Market Differentiation: Whether Zoom can sustain its market position through comedic branding and AI capabilities.
Campaign Effectiveness: The pace at which the 'Zoom Got It Done' campaign drives awareness and usage of Zoom's extended product capabilities.