Zhejiang Provincial Department of Culture, Radio, Television and Tourism

The Zhejiang Provincial Department of Culture, Radio, Television and Tourism is a governmental agency responsible for overseeing and promoting cultural, broadcasting, television, and tourism affairs within Zhejiang Province, China. Headquartered in Hangzhou, Zhejiang Province, its core mission involves implementing national and provincial policies, formulating development plans, and managing the related sectors to enrich the public's cultural life, promote tourism, and ensure proper guidance in media.

The Department's services encompass a broad range of activities, including guiding and managing cultural undertakings, developing and protecting cultural heritage, promoting tourism resources, and regulating the cultural, broadcasting, television, and tourism markets. It also plays a role in fostering international cultural and tourism exchanges and cooperation. Key initiatives include the protection of intangible cultural heritage and the promotion of all-for-one tourism.

In recent years, the Department has focused on enhancing inbound tourism, unveiling initiatives that streamline visitor experiences through improved customs clearance, convenient payment systems, and multilingual assistance. It actively promotes the deep integration of culture and tourism, contributing to rural revitalization efforts and fostering industry growth. The current structure reflects a recent institutional reform that consolidated functions related to culture, radio, television, and tourism. Leadership includes Director Chen Guangsheng and Deputy Director Xu Xiao.