Zeta Global Holdings Corp.
Zeta Global is a marketing technology company that provides enterprises with consumer intelligence and marketing automation software. Founded in 2007 by David A. Steinberg and former Apple Inc. CEO John Sculley, the company's mission is to be the preferred software platform for businesses to acquire, grow, and retain customers. Headquartered in New York City, Zeta Global operates globally, offering solutions that leverage artificial intelligence and data to enhance customer relationships and drive business growth.
The company's core offering is the Zeta Marketing Platform (ZMP), an omnichannel marketing platform built with identity data at its foundation. This platform provides a suite of multichannel marketing tools, including AI-powered customer relationship management software, and supports marketing across various channels such as email, social media, web chat, connected TV, and video. Zeta Global utilizes a proprietary identity graph covering over 245 million U.S. consumers, enabling personalized marketing at scale for a diverse range of enterprise clients, including Fortune 500 companies like Toyota and Samsung, across industries such as financial services, automotive, and retail.
Recent developments highlight Zeta Global's strategic focus on AI and partnerships. In June 2026, the company announced a strategic partnership with Palantir Technologies to build a unified data and AI infrastructure for marketing, rearchitecting Zeta's Data Cloud on Palantir Foundry. This collaboration aims to expand Athena by Zeta™, their superintelligent agent for AI-driven marketing, to agencies. Zeta Global has also joined forces with Snowflake to advance the Open Semantic Interchange initiative. The company has demonstrated consistent growth, reporting its 19th consecutive quarter of exceeding revenue forecasts in Q1 2026, with a 50% year-over-year revenue increase.
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