Zero Networks Doubles Down on Channel Strategy with Global Partner Expansion
Event summary
- Zero Networks has shifted to a 100% channel-first go-to-market model, expanding its partner ecosystem globally.
- The Zero to Sixty partner program has been updated with new tiering, discounting, and enablement features.
- MSP partnerships grew 45% year-over-year, with significant traction among enterprise VARs and systems integrators.
- Global distribution partnerships include Exclusive Networks in Europe and Australia, and Marubeni in Japan.
- Zero Networks will host two Executive Partner Summits in 2026 to strengthen collaboration and growth.
The big picture
Zero Networks' shift to a 100% channel-first model reflects the growing importance of partnerships in the cybersecurity market. As attacks become faster and more sophisticated, the ability to quickly deploy containment solutions is critical. The company's focus on identity-driven microsegmentation aligns with the broader industry trend toward proactive, resilience-driven security strategies. The expansion of its partner ecosystem positions Zero Networks to meet increasing global demand for scalable, identity-first security solutions.
What we're watching
- Partner Performance
- How the updated Zero to Sixty program will affect partner profitability and engagement.
- Market Adoption
- Whether Zero Networks can sustain its growth momentum in both SMB and enterprise segments.
- Competitive Dynamics
- The pace at which competitors adapt to similar channel-first strategies in the zero trust space.
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