Apollo.io Partners with San Jose Earthquakes on AI-Powered GTM Transformation — Zenleads, Inc. (Apollo.io)

Event summary

Apollo.io has signed a multiyear Official Sleeve Partnership with Major League Soccer's San Jose Earthquakes, combining brand sponsorship and revenue operations transformation.
The partnership will deploy Apollo’s AI GTM system across group ticket sales, sponsorship pipeline management, inbound lead routing, and season ticket renewals.
Apollo’s logo will be featured prominently on the right sleeve of the Earthquakes' jersey, debuting ahead of their California Clasico match on July 25, 2026.
The deal positions Apollo to expand its AI GTM system into professional sports organizations worldwide.

The big picture

Apollo.io is leveraging the surging popularity of soccer in the U.S., with MLS viewership up 62% year-over-year, to position its AI GTM system as a critical tool for sports organizations. The partnership reflects a broader trend of technology companies targeting fragmented revenue operations in professional sports, aiming to consolidate workflows and drive commercial growth.

What we're watching

Market Expansion: Whether Apollo can replicate this model with other professional sports teams facing similar revenue challenges.
Technology Adoption: The pace at which sports organizations adopt AI-powered GTM systems to modernize their commercial operations.
Commercial Growth: How the integration of Apollo’s system will impact the Earthquakes' revenue streams and fan engagement metrics.