ZEFR

ZEFR is a global technology company specializing in AI-powered brand safety and suitability solutions for digital video advertising. The company's core mission is to empower responsible marketing and foster a transparent, brand-safe video ecosystem, enabling brands to confidently navigate social platforms. Headquartered in Los Angeles, California, ZEFR was founded in 2009.

ZEFR provides contextual intelligence, content classification, and verification services across major "walled garden" platforms such as YouTube, Meta (Facebook, Instagram, and Threads), and TikTok. Leveraging patented Human-in-the-Loop AI technology, its offerings include content-level blocklists, pre-bid targeting, post-campaign verification, and comprehensive media services for end-to-end campaign management. The company also develops innovative solutions through Zefr Labs, focusing on AI and emerging platforms to address evolving digital advertising challenges.

Co-CEOs and Co-Founders Rich Raddon and Zach James lead ZEFR, with Jon Morra serving as Chief AI Officer. In recent news, ZEFR expanded its partnership with Meta in May 2026 to include AI-powered pre-bid controls for Threads Feed. The company also introduced an AdCP-Based Agentic Hub for Cross-Platform Social Campaigns in May 2026 and expanded AI-powered suitability insights to YouTube Audio Ads Campaigns in June 2026. ZEFR has received MRC accreditation for viewability reporting on YouTube (January 2026) and for content-level brand safety and suitability (2026), reinforcing its position as a leader in AI-powered content classifications and brand suitability technology.