Yimutian Expands into Farm-Level Services with Wolaicai Network Launch
Event summary
- Yimutian opened its first Wolaicai Agricultural Service Station in Henan Province on March 31, 2026.
- The station generated RMB 235,000 in orders within its first hour, with over 100 growers placing advance orders.
- Wolaicai combines agricultural input supply, agronomic advisory services, and crop offtake in a closed-loop model.
- Growers using Wolaicai can sell their harvest back through the network at 10% to 20% above market rates.
- Yimutian plans to expand the network to hundreds of locations across China's major agricultural regions over the next three years.
The big picture
Yimutian's launch of the Wolaicai Agricultural Service Station Network represents a strategic shift from transaction facilitation to farm-level service delivery. This move aims to improve supply quality consistency and strengthen grower relationships, aligning with broader industry trends toward supply chain digitization and vertical integration in agriculture. The initial success in Henan suggests potential for significant expansion in other major agricultural producing provinces.
What we're watching
- Network Scalability
- The pace at which Yimutian can replicate the Wolaicai model's success in other high-volume producing regions.
- Supply Chain Integration
- How effectively the closed-loop model can drive grower retention and repeat purchasing.
- Revenue Impact
- Whether the Wolaicai network can contribute meaningfully to Yimutian's revenue growth targets.
Related topics