Hubble Expands to U.S. with 10,000 Office Listings Across Eight Markets
Event summary
- Hubble, the UK's largest flexible office marketplace, officially launched in the U.S. on August 20, 2026, with 10,433 office units across eight major markets.
- The platform, acquired by Yardi in January 2025, had a soft launch in New York City in October 2025, securing over $4 million in rental contract value.
- Hubble plans to expand to 10 additional U.S. cities by the end of 2026, aiming for over 1,500 buildings listed by year-end.
- The launch comes as U.S. office occupancy reaches its highest post-pandemic level, with 28% of companies planning to increase office attendance.
The big picture
Hubble's U.S. launch capitalizes on the post-pandemic shift towards flexible workspaces, addressing a supply-demand imbalance where flexible solutions account for just 2.3% of U.S. office inventory. The expansion leverages Yardi's real estate technology expertise and majority ownership of WeWork, positioning Hubble to capture a growing market need for non-traditional office leases. The strategic move aligns with broader industry trends towards agile workspace solutions driven by evolving workplace policies and technological advancements.
What we're watching
- Market Penetration
- Whether Hubble can sustain its growth pace in the U.S. given the current low saturation of flexible office space.
- Competitive Dynamics
- How Hubble's aggregator model will compete with established players like WeWork and IWG in the U.S. market.
- Industry Trends
- The pace at which flexible office space consumption will grow to meet JLL's projection of 30% by 2030.
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