MasterClass Expands Soft Skills Portfolio with Harvard Professor's Conversation Course
Event summary
- MasterClass launched 'The Conversation Advantage' course taught by Harvard Business School professor Alison Wood Brooks on July 14, 2026.
- The class focuses on applying behavioral science to improve communication skills for high-stakes and everyday conversations.
- MasterClass introduced a companion web app called 'Not the Weather App' providing conversation tips tailored to different contexts.
- The platform now offers over 200 classes with its annual membership.
The big picture
As remote work and digital communication continue reshaping professional environments, MasterClass is positioning itself as a key player in developing essential interpersonal skills. The launch of this course reflects the growing demand for practical behavioral science applications in both personal and professional development. With over 200 classes now available, the platform is expanding its value proposition beyond technical skills to include critical soft skills training.
What we're watching
- Content Differentiation
- How MasterClass will leverage this course to stand out in an increasingly crowded online education market.
- Engagement Metrics
- Whether the companion app will drive higher user engagement and retention rates for subscribers.
- Market Expansion
- The pace at which MasterClass can expand its soft skills curriculum to attract corporate training clients.