Xponential Fitness Brands Sweep Entrepreneur’s Franchise 500
Event summary
- All five Xponential Fitness brands ranked on Entrepreneur’s 2025 Franchise 500, with Club Pilates cracking the top 100 at #79.
- Club Pilates and StretchLab ranked #1 in their respective categories of Fitness: Pilates and Assisted Stretching.
- Body Fit Training rose 57 spots to #425, its best ranking yet.
- The rankings are based on 150+ data points including financial performance, brand strength, and franchisor support.
The big picture
Xponential’s sweep of Entrepreneur’s Franchise 500 underscores the resilience of boutique fitness franchising amid broader industry consolidation. The company’s multi-brand strategy positions it uniquely to capture niche wellness trends, though scaling franchisee performance will be key to maintaining momentum.
What we're watching
- Brand Differentiation
- Whether Xponential can sustain its multi-brand dominance amid increasing competition in boutique fitness.
- Franchisee Performance
- How franchisee success translates into long-term brand loyalty and expansion potential.
- Market Expansion
- The pace at which Xponential scales internationally, given its presence in 30+ countries.