Club Pilates Launches Circuit Class After Seven-Year Hiatus
Event summary
- Club Pilates launched 'Circuit,' its first new national class in seven years, beginning February 2026.
- The class combines strength, mobility, endurance, and cardio through circuit-style Pilates rounds.
- Select studios will host free outdoor 'Move Stronger with Circuit' community events starting late February 2026.
The big picture
Club Pilates' launch of Circuit reflects a strategic pivot toward higher-intensity workouts, aligning with broader industry trends favoring performance-driven fitness experiences. As the largest Pilates brand by studio count, Club Pilates aims to leverage its scale and Xponential Fitness's boutique wellness ecosystem to expand its market footprint.
What we're watching
- Member Retention
- Whether the higher-intensity Circuit class can boost retention among existing members and attract new ones.
- Market Differentiation
- How Club Pilates positions Circuit against competitors offering similar high-intensity boutique fitness options.
- Scalability
- The pace at which Xponential Fitness can integrate Circuit across its other brands to drive cross-brand synergies.
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