Xilam Animation Reports 56% Revenue Drop in 2025 Amid Market Downturn
Event summary
- Xilam's full-year revenue for 2025 fell by 56% to €10.4 million, with sales of new productions down 59% and catalogue sales down 50%.
- Proprietary productions accounted for 80% of total revenue in 2025, up from 30% in 2024, reflecting a strategic shift away from servicing.
- The company launched four new series in 2025 and early 2026, with strong international sales potential.
- Xilam introduced Toon Box, an ad-free streaming platform for children, in late 2025.
The big picture
Xilam's revenue decline reflects broader industry challenges, particularly cautious spending by streaming platforms. The company's strategic pivot to proprietary productions aligns with a trend toward high-quality original content among European broadcasters. With new series and a dedicated streaming platform, Xilam aims to position itself for growth as market conditions improve.
What we're watching
- Revenue Recovery
- Whether Xilam's focus on proprietary productions can drive a significant rebound in 2026.
- Catalogue Sales
- The pace at which catalogue sales return to normative levels with contract renewals for flagship series.
- Regulatory Impact
- How the revised SMAD Decree will accelerate investment in French animation starting in 2027.