Xilam Secures Global Broadcast Deals for Submarine Jim Ahead of June 2026 Launch
Event summary
- Xilam Animation has pre-sold its new 52-episode 2D series Submarine Jim to major broadcasters including BBC, RTS, and Warner Bros. Discovery across multiple regions.
- The series, targeting kids aged 6-9, is set to premiere in March 2026 with delivery completion scheduled for June 2026.
- Submarine Jim follows recent success of Xilam's CG preschool series Piggy Builders, which sold to broadcasters globally in 2025.
The big picture
Xilam's strategic push into international pre-sales for Submarine Jim underscores the growing demand for high-quality animated content tailored for younger audiences. The studio's ability to secure deals with major broadcasters across Europe, Asia, and Latin America highlights its expanding global footprint. This move comes at a time when the animation industry is increasingly leveraging cross-border distribution to mitigate regional market fluctuations.
What we're watching
- Content Performance
- Whether Submarine Jim can replicate the success of Piggy Builders in terms of global reach and audience engagement.
- Market Strategy
- How Xilam balances its focus between preschool content like Oggy Oggy and broader children's programming such as Submarine Jim.
- Revenue Diversification
- The pace at which Xilam expands its distribution beyond traditional TV to include more streaming platforms like TOON BOX.