WSFS Bank Extends Philadelphia Union Sportsplex Naming Rights Through 2031 — WSFS Financial Corporation

Event summary

WSFS Bank extended its naming rights partnership for the WSFS Bank Sportsplex through the 2030-2031 MLS season.
The $100 million, 170,000-square-foot sports complex opened in July 2025 and has hosted over 1,000 events, attracting 700,000 visitors.
WSFS Bank and Philadelphia Union have donated over 365 hours of field and facility time annually to local organizations.
The extension includes continued designation as the official bank and wealth partner of the Philadelphia Union.
Upcoming renovations by Keystone Outdoor Living will feature upgraded seating, lounge areas, and a bar.

The big picture

WSFS Bank’s extension of its naming rights partnership underscores the strategic value of sports sponsorships in community engagement and brand visibility. The deal aligns with broader trends in financial services leveraging sports partnerships to enhance regional presence and customer loyalty. With $22.1 billion in assets and $97.6 billion in AUM, WSFS Bank’s investment in the WSFS Bank Sportsplex reinforces its commitment to the Greater Philadelphia and Delaware region.

What we're watching

Community Impact: How WSFS Bank and Philadelphia Union will scale their community engagement efforts beyond the current 365-hour annual donation.
Facility Enhancements: The pace at which Keystone Outdoor Living’s renovations will elevate the WSFS Bank Sportsplex’s event-hosting capabilities and premium offerings.
Partnership Synergy: Whether the extended partnership will drive additional marketing and revenue synergies for both WSFS Bank and Philadelphia Union.