WWF-Canada Launches 'Good Nature' Podcast to Highlight Conservation Efforts
Event summary
- WWF-Canada debuts 'Good Nature' podcast hosted by CEO Megan Leslie, featuring biweekly episodes starting March 26, 2026.
- First episode features Andy Ridley, co-founder of Earth Hour, coinciding with the initiative's 20th anniversary on March 28, 2026.
- Podcast explores conservation topics through interviews with scientists, Indigenous leaders, and activists.
- Produced in collaboration with Antica Productions, following the success of WWF-Canada's 'This Is Wild' podcast.
The big picture
WWF-Canada's 'Good Nature' podcast aligns with a broader trend of environmental organizations leveraging digital media to engage audiences on conservation issues. The initiative reflects a strategic shift towards storytelling as a tool for advocacy, complementing traditional conservation efforts. By highlighting individuals driving positive change, the podcast aims to counter public fatigue around environmental crises, positioning WWF-Canada as a leader in innovative outreach.
What we're watching
- Audience Growth
- Whether the podcast can attract and retain listeners beyond WWF-Canada's existing audience.
- Impact Measurement
- How WWF-Canada will quantify the podcast's influence on conservation awareness and action.
- Content Strategy
- The pace at which WWF-Canada expands the podcast's reach through additional platforms or formats.