WK Kellogg Co

WK Kellogg Co is an American food manufacturing company specializing in breakfast cereals for the North American market. Headquartered in Battle Creek, Michigan, the company's mission is to create joy and connection, inspiring great days through its trusted food brands. It also aims to foster healthier and happier futures by providing nutritious foods, promoting social connectivity, and respecting natural resources.

The company's extensive portfolio of ready-to-eat cereal products includes iconic brands such as Kellogg's Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, Apple Jacks, Rice Krispies, All-Bran, and Bear Naked. WK Kellogg Co distributes its products through various channels, including supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, and online platforms, and also engages with foodservice partners for programs like school breakfasts.

In a significant development, WK Kellogg Co was acquired by Ferrero Group for $3.1 billion, with the deal closing on September 26, 2025, making it a wholly-owned subsidiary of Ferrero. Following the acquisition, Jean-Baptiste Santoul was appointed Chief Operating Officer in February 2026, and Lapo Civiletti is slated to become the new president on September 1, 2026. The company has also committed to eliminating artificial colors from all its cereal manufacturing by the end of 2026 and has introduced new products like the vegan cereal "Eat Your Mouth Off" and Kellogg's Super Stars™ cereal for K-12.