William Mills Agency

William Mills Agency (WMA) is North America's largest independent public relations and marketing firm, established in 1977 and headquartered in Atlanta, Georgia. The agency specializes exclusively in the financial services, fintech, and related industries, with a mission to help clients build brand awareness, generate leads, and foster business growth.

The firm offers a comprehensive suite of services, including public relations, marketing services, content marketing, crisis communications, social media management, and AI search optimization. Their expertise caters to a broad range of market segments within the financial sector, such as banking, credit unions, mortgage, payments, insurance, retail, associations, and startups.

Led by CEO William Mills III, President Scott Mills, and Chairman Eloise B. Mills, the agency maintains a strong market position as a recognized leader in financial technology communications, leveraging over 45 years of industry experience. Recent notable activities include securing new client relationships with companies like Prismm, CD Valet, Casca, Business Alliance Financial Services, PentEdge, CheckAlt, and HuLoop Automation in late 2025 and early 2026. The agency also publishes its annual "Bankers as Buyers" report, providing insights into fintech trends.