Whoop, Inc.

WHOOP is an American wearable technology company headquartered in Boston, Massachusetts, dedicated to unlocking human performance and healthspan. Founded in 2012 by Will Ahmed, John Capodilupo, and Aurelian Nicolae, the company's mission is to revolutionize how individuals understand their bodies by providing unprecedented visibility into the relationship between physiology and performance.

WHOOP's core product is a screen-free health tracker, such as the WHOOP 4.0, 5.0, and MG devices, that continuously measures physiological data including strain, recovery, sleep, heart rate variability (HRV), resting heart rate, and respiratory rate. The company operates on a subscription-based model, where the hardware is provided as part of a membership that grants access to the WHOOP app. The app delivers personalized, AI-powered insights and coaching, including stress monitoring, Menstrual Cycle Insights, and Advanced Labs for integrating blood test data. While initially popular among athletes, WHOOP has expanded its market to include a broader consumer base, corporate wellness programs, and military applications.

Under the leadership of CEO Will Ahmed, WHOOP secured $575 million in Series G funding in March 2026, valuing the company at $10.1 billion. This round, which included investors like Collaborative Fund, Abbott, Mayo Clinic, and prominent athletes such as Cristiano Ronaldo and LeBron James, is anticipated to be the final private funding round before a projected initial public offering (IPO) within 18-24 months. Recent product enhancements in 2026 include Behavior Trends and Insights, cycle-phase-specific reference ranges for Advanced Labs, AI-powered exercise linking for Strength Trainer, jet lag coaching, and the launch of a more durable band, the Navigator. WHOOP currently serves over 2.5 million members globally, positioning itself as a leader in continuous health monitoring and performance optimization.