Whirlpool Corporation

Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Harbor, Michigan. Founded in 1911, the company's mission is to "Earn trust and create demand," driven by a vision of "improving life at home."

The company's extensive product portfolio includes refrigerators, freezers, laundry appliances such as washers and dryers, cooking appliances like ranges, cooktops, wall ovens, and microwaves, as well as dishwashers and other small domestic appliances. Whirlpool Corporation markets its products under a diverse range of brands, including its flagship Whirlpool brand, alongside KitchenAid, Maytag, JennAir, Amana, Brastemp, Consul, and InSinkErator, serving markets across North America, Latin America, Europe, and Asia.

Led by Chairman and CEO Marc Bitzer, Whirlpool Corporation holds a significant market position as the only major U.S.-based manufacturer of kitchen and laundry appliances, with approximately 80% of its major appliances sold in the U.S. produced in American factories. In 2026, the company celebrated its 115th anniversary, marking a century of manufacturing and innovation. Recent strategic initiatives include a $60 million investment in a new Ohio facility and a $300 million investment in U.S. laundry operations. Despite recent recognition for sustainability leadership and being named one of Fortune's Most Admired Companies, the company has faced challenging market conditions, reflected in a decline in share price and the suspension of dividends.