Western Financial Group Inc.

Western Financial Group Inc. is a diversified Canadian insurance services company headquartered in High River, Alberta. Founded in 1905, its core business is to deliver trusted, people-first protection to Canadians, guided by principles of Truthfulness, Fairness, Value, and Loyalty. The company operates as a prominent insurance brokerage across Canada, focusing on creating security for its clients.

The company offers a comprehensive range of insurance products and financial services tailored for individuals, families, and businesses. Its offerings include personal insurance (home, auto, recreational, life, and health), business insurance (commercial property, general liability, cyber liability, and farm insurance), and various group insurance programs. Additionally, Western Financial Group provides financial services such as RRSPs, RESPs, TFSAs, and GICs. The company serves over one million Canadians through its extensive network of 181 to 220 locations across the country.

Grant Ostir serves as the Chief Executive Officer, having been appointed to the role on January 1, 2025. Western Financial Group is recognized as one of Canada's largest insurance brokers and has received accolades such as being named a top employer and earning Canadian Business Excellence recognition. Recent activities include the launch of a national group benefits program in May 2026, expansion of offices in Ottawa in March 2026, and a multi-year partnership with the Winnipeg Blue Bombers in February 2026. The company also acquired Huestis Insurance Group in June 2023. Western Financial Group is a private company, operating as a wholly-owned subsidiary of Trimont Financial, which itself is a subsidiary of The Wawanesa Mutual Insurance Company.