Werner Enterprises Celebrates 70th Anniversary with Driver Appreciation Week — Werner Enterprises, Inc.

Event summary

Werner Enterprises celebrates National Truck Driver Appreciation Week (September 13–19, 2026) across all network locations, coinciding with its 70th anniversary.
60% of Werner’s driver workforce has one year or more of company experience.
Werner acquired FirstFleet in January 2026, which generated over $600 million in unaudited 2025 revenues.
Events include Q&A sessions with executive leadership and celebrations at Werner, Baylor, and FirstFleet locations nationwide.

The big picture

Werner’s celebration of National Truck Driver Appreciation Week underscores its long-standing commitment to driver retention and professional growth, critical in an industry grappling with labor shortages. The company’s recent acquisition of FirstFleet and its focus on innovative technology reflect broader trends in logistics, where operational efficiency and workforce stability are key differentiators. With $3.0 billion in 2025 revenues, Werner’s strategic investments in driver support and safety initiatives aim to strengthen its position in a competitive market.

What we're watching

Driver Retention: Whether Werner’s focus on driver appreciation and career pathing can sustain its 60% driver retention rate amid industry-wide shortages.
Integration Challenges: The pace at which Werner integrates FirstFleet’s operations and aligns its culture with Werner’s driver-first philosophy.
Industry Trends: How Werner’s emphasis on safety and technology will position it in a competitive trucking market facing regulatory and economic pressures.