WEJOY PTE. LTD. (WePlay)

WEJOY PTE. LTD. is a private limited company founded in Singapore on October 23, 2020. Headquartered at 77 Science Park Drive, #04-09, Cintech III Building, Singapore, the company's core business revolves around the publishing of games software/applications, with advertising activities as a secondary focus. Its mission is to "Bring joy and friends to young people around the world" by connecting global youth through voice communication and interactive entertainment.

The company's primary product is the WePlay app, a global social entertainment platform that targets the "social + gaming" market. WePlay offers a variety of interactive entertainment, including mini-games, voice chat, and customizable avatars, designed to facilitate connections among users. The platform emphasizes casual party gaming, incorporating features like real-time voice interaction and social deduction games.

WEJOY PTE. LTD. is actively expanding its international presence. In February 2026, its WePlay platform debuted in the German market through a special Valentine's Day collaboration with "The Little Prince." The company also launched charity initiatives in Indonesia and partnered with the Resala Association in Egypt for a Ramadan charity in March 2026. WePlay further expanded its reach in February 2026 with a Valentine's Day collaboration in the Latin American market. In 2024, the company's digital product exports, primarily apps and games, were estimated at $121 million, with China being a significant destination.