WD-40 Company

WD-40 Company is a global marketing organization headquartered in San Diego, California, USA. The company's core business revolves around developing and selling maintenance products and homecare and cleaning products worldwide. Its mission is to deliver unique, high-value solutions for a wide variety of maintenance needs in workshops, factories, and homes, aiming to create positive lasting memories for its users.

The company's product portfolio is anchored by its flagship WD-40 Multi-Use Product, known for its water displacement, lubrication, and rust prevention properties. Beyond this iconic product, WD-40 Company markets a range of specialized solutions under the WD-40 Specialist line, alongside other well-known brands such as 3-IN-ONE Oil, GT85, X-14, 2000 Flushes, Carpet Fresh, no vac, Spot Shot, Lava, Solvol, and 1001. These products cater to diverse market segments including DIY consumers, tradespeople, automotive users, and industrial maintenance professionals, with distribution spanning over 176 countries and territories globally.

In terms of leadership, Steve Brass serves as the President and CEO. The company announced several executive leadership transitions in June 2026, including the creation of new Chief Strategy & Innovation Officer and Chief Brand & Marketing Officer roles, to be filled by Patricia Olsem and Claudia Fenske, respectively. Sara Hyzer is transitioning to President of the Americas division, and Keith Stauffer is slated to become the new Chief Financial Officer effective November 2, 2026. WD-40 Company reported mixed financial results for the second quarter of fiscal year 2026, exceeding revenue expectations due to strong demand in the U.S. and China, despite missing earnings per share forecasts. The company maintains a market strategy focused on global growth, expanding its core maintenance franchise, and leveraging premium product lines and digital commerce.