Waverly Expands Southern Footprint with $3.1B TruWealth Acquisition
Event summary
- Waverly Advisors acquires TruWealth Advisors, a $3.1B AUM wealth management firm based in Louisiana.
- The deal closed on April 24, 2026, bringing Waverly’s total AUM to approximately $34.2B.
- TruWealth’s founding team, including Chuck Simmons and Jim Parrie, will join Waverly as Partners.
- This is Waverly’s 32nd acquisition since receiving equity investment from WPCG and HGGC in December 2021.
The big picture
Waverly’s acquisition of TruWealth solidifies its presence in Louisiana and aligns with the broader industry trend of RIA consolidation. The deal reflects Waverly’s strategy of leveraging private equity backing to expand its geographic footprint and AUM, competing with other regional and national wealth managers in a fragmented market.
What we're watching
- Integration Challenges
- How Waverly will assimilate TruWealth’s client-focused culture and operational processes into its broader platform.
- Southern Market Strategy
- Whether this acquisition signals a broader push by Waverly to dominate the Southern U.S. wealth management landscape.
- M&A Momentum
- The pace at which Waverly continues its acquisition spree, given it has completed 32 deals since late 2021.
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