Waverly Advisors Expands Pacific Northwest Footprint with Pure Portfolios Acquisition
Event summary
- Waverly Advisors has acquired Pure Portfolios, a wealth management firm based in Lake Oswego, Oregon.
- The acquisition adds approximately $437 million in assets under management (AUM) to Waverly’s total of $30.6 billion as of January 30, 2026.
- Pure Portfolios’ leadership team, including Founder Nik Schuurmans and CFO Toby Weber, will join Waverly as Partners and Wealth Advisors.
- This is Waverly’s 30th transaction since receiving an equity investment from WPCG and HGGC in December 2021.
The big picture
Waverly Advisors continues its aggressive expansion strategy, leveraging equity investments from WPCG and HGGC to acquire regional wealth management firms. This acquisition marks a strategic push into the Pacific Northwest, building on Waverly’s stronghold in the East and Midwest. The deal underscores the ongoing consolidation trend in the RIA space, as larger firms seek to scale through targeted acquisitions.
What we're watching
- Integration Challenges
- How Waverly will integrate Pure Portfolios’ high-touch service model into its existing operations.
- Pacific Northwest Expansion
- The pace at which Waverly can establish a strong presence in the Pacific Northwest following this acquisition.
- Strategic Fit
- Whether Pure Portfolios’ client-focused approach will align with Waverly’s broader growth strategy.
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