Voya Expands Advisor Managed Accounts with Private Asset Capabilities
Event summary
- Voya Financial has expanded its Advisor Managed Accounts (AMA) program to include private market investments like private equity, credit, and real estate.
- The enhancement allows registered investment advisors (RIAs) to allocate these assets within personalized portfolios for retirement plan participants.
- Initial offerings include Voya Investment Management’s V-ALT CITs and Blue Owl’s Alternative Credit and Real Estate Net Lease CITs.
- AMA was launched in 2021, enabling RIAs to deliver education alongside professionally managed portfolios.
The big picture
Voya’s expansion reflects a broader industry trend of democratizing access to private markets for retail investors. The move positions Voya to capture more retirement plan assets as participants seek diversification beyond traditional public market investments. With over $100 billion in AUM across its retirement solutions, this enhancement could further solidify Voya’s competitive edge in the managed accounts space.
What we're watching
- Adoption Pace
- How quickly RIAs and plan sponsors will integrate private asset capabilities into their offerings.
- Regulatory Scrutiny
- Whether the expansion of private market access for retirement plans attracts regulatory attention.
- Competitive Response
- How rivals in the managed accounts space react to Voya’s move into alternatives.
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