Vivo Stakes Claim in Pro Video Market with X300 Ultra

Event summary

  • Vivo unveiled the X300 Ultra at MWC 2026, targeting professional video creators.
  • The X300 Ultra supports multi-focal 4K 120fps video recording in both 10-bit Log and Dolby Vision across all rear cameras.
  • The device incorporates full-range OIS with 3° OIS at the 85mm focal length and features a modular accessory ecosystem.
  • Vivo claims the X300 Ultra offers compatibility with the ACES workflow for seamless integration with cinema camera assets.

The big picture

Vivo’s strategic pivot towards professional video capabilities represents a significant shift in the smartphone market, moving beyond still photography to compete directly with dedicated cinema equipment. This move leverages vivo’s existing manufacturing capacity of nearly 200 million smartphones annually and aims to capture a share of the growing market for accessible, high-quality video content creation. The company’s adoption of open standards like ACES signals an intent to integrate with existing professional workflows, rather than creating a walled garden.

What we're watching

Market Adoption
The success of the X300 Ultra hinges on whether professional creators will adopt smartphone-based video production workflows, potentially disrupting established cinema equipment markets.
Ecosystem Lock-in
Vivo's investment in accessories and workflow integration suggests an attempt to create a proprietary ecosystem; the extent of user adoption will determine its long-term value.
Competitive Response
Other smartphone manufacturers will likely respond to vivo’s advancements in mobile videography, potentially triggering a new wave of feature competition and price adjustments within the premium segment.