Virtual Instruments USA Inc.

Virtana, founded in 2008 and headquartered in Palo Alto, California, is a hybrid IT infrastructure management company specializing in AI-powered cloud observability solutions. Its core mission is to help organizations maintain availability for their customers, enhance operational efficiencies, and mitigate infrastructure risks by transforming complex IT environments into strategic business assets.

The company offers a comprehensive AI-powered platform that provides deep hybrid infrastructure observability across data fabric, storage, network, and compute. Key offerings include application monitoring, cloud cost management, storage load testing, and AI Factory Observability (AIFO), which unifies metrics, logs, traces, events, and topology for deep visibility across applications, data pipelines, GPUs, CPUs, networks, and storage. Virtana serves a large enterprise clientele, including over 150 Global 2000 organizations, across critical sectors such as financial services, healthcare, the public sector, and technology.

Paul Appleby was appointed CEO in June 2024, leading a team that includes Chief Product Officer Amit Rathi and Chief Revenue Officer Kate FitzGerald. Recent developments include the introduction of Outcome-Based SLA Management with agentic AI capabilities in June 2026 and the launch of Virtana Application Observability in March 2026. Virtana was recognized as Best Hybrid Cloud Solution by The Cloud Awards in January 2026 and has expanded its AI Factory Observability to Nutanix Agentic AI environments, building on a partnership with NVIDIA to enhance AI Factory Observability.