Viper Partners and Alpha Practice Sales Merge to Expand Healthcare and Middle-Market Advisory Services

  • Viper Partners and Alpha Practice Sales have merged to create a national advisory group for healthcare practices and middle-market businesses.
  • The combined firm will focus on healthcare, HVAC, automotive dealerships, landscape industries, and food service sectors.
  • Dave Branch (Viper Partners) and Ray Irving (Alpha Practice Sales) lead the new entity, bringing decades of M&A experience.
  • Services include practice valuations, mergers and acquisitions, succession planning, and strategic growth advisory.

The merger comes as healthcare and other middle-market sectors experience heightened M&A activity, driven by private equity investment and strategic consolidation. By combining expertise in healthcare practice transitions with broader middle-market transaction capabilities, the firm aims to offer a comprehensive advisory platform. The move underscores the growing demand for specialized advisory services as business owners navigate complex transactions and succession planning.

Market Consolidation
How the merger will position the firm to capitalize on accelerating consolidation in healthcare and other middle-market sectors.
Execution Risk
Whether the combined entity can effectively integrate operations and maintain client relationships across diverse industries.
Competitive Dynamics
The pace at which the firm can differentiate itself from other advisory groups in the middle-market space.