VIP Soap Products Ltd. (Leaf & Mineral)

Leaf & Mineral is a brand specializing in high-performance, plant-based cleaning products, including laundry and dish detergents. The company's mission is to provide effective cleaning solutions that are also responsible, transparent, and safe for both consumers and the environment. Founded in 1951 in Vancouver, BC, as VIP Soap Products Ltd., the brand emphasizes bridging the gap between scientific efficacy and natural ingredients.

The product line encompasses a full range of biodegradable and non-toxic household cleaning items. Key offerings include liquid laundry detergents, laundry powder packs, oxygen whitening solutions, automatic dishwasher powder packs, rinse aids, and liquid dish soaps. These products are formulated with plant-based ingredients, essential minerals, and enzyme-supported technology to deliver powerful cleaning results comparable to conventional brands, while being gentle on skin and safe for septic systems.

Leaf & Mineral officially entered the U.S. market in Q3 2025 and has since been expanding its presence in both online and brick-and-mortar retail locations, including AlchePharma Naturals. Rod Terry serves as the CEO and President of Leaf & Mineral. The brand's market positioning focuses on its commitment to data-backed science and precision in formulation, guided by a PhD-level researcher in organic chemistry, to meet the growing consumer demand for effective yet eco-conscious cleaning solutions.