Village Farms Expands Pink Kush Strain into Fast-Growing Vape Category
Event summary
- Village Farms launched the Pure Sunfarms Pink Kush Cured Resin 510 Vape on June 12, 2026.
- Pink Kush is Canada’s all-time top-selling strain, with five years of market leadership.
- Vapes represent nearly 20% of Canadian cannabis retail sales, up 11% year-over-year as of May 2026.
- The product is available in British Columbia immediately and Ontario the following week.
The big picture
Village Farms is leveraging its top-selling strain to capitalize on the fastest-growing segment of the Canadian cannabis market. The move aligns with broader industry trends toward vape products, which now account for nearly one-fifth of national cannabis sales. The company’s strategy hinges on maintaining brand loyalty while expanding into new product categories.
What we're watching
- Category Momentum
- Whether the vape category’s 11% year-over-year growth can sustain its share of the Canadian cannabis market.
- Brand Loyalty
- How the Pink Kush brand’s reputation will translate into vape market share.
- Regional Rollout
- The pace at which the product expands beyond British Columbia and Ontario.