ViiV Healthcare Launches PrEP Wisdom Campaign to Boost HIV Prevention Awareness — ViiV Healthcare Limited

Event summary

ViiV Healthcare launched the PrEP Wisdom campaign on June 1, 2026, to educate on long-acting injectable (LAI) HIV prevention options.
The campaign features TV personality Michelle Visage, an HIV and LGBTQ advocate, to promote informed decision-making.
Approximately 2.2 million people in the US could benefit from PrEP, but only 25% are currently utilizing it.
ViiV Healthcare aims to foster dialogue between patients and healthcare providers about LAI PrEP options.

The big picture

ViiV Healthcare's PrEP Wisdom campaign underscores the growing importance of patient education in HIV prevention. As LAI PrEP options become more available, the company aims to bridge the gap between patient awareness and healthcare provider consultations. This strategic move aligns with broader industry trends towards personalized medicine and preventive healthcare, potentially setting a new standard for patient engagement in chronic disease management.

What we're watching

Patient Adoption: How the campaign will affect the adoption rates of LAI PrEP among the 2.2 million potential beneficiaries in the US.
Market Education: Whether ViiV Healthcare can successfully educate patients and healthcare providers about the distinct characteristics of different LAI PrEP options.
Competitive Dynamics: The pace at which competitors will respond with their own educational initiatives or product innovations in the HIV prevention space.