MGA Efficiency Drives Growth as Talent and Data Become Key Differentiators
Event summary
- A Vertafore report, 'Securing the MGA Future,' surveyed nearly 200 MGA leaders in the United States.
- The report highlights a shift in MGA strategy towards operational excellence, talent management, and AI adoption.
- Only 21% of MGAs currently use AI, but nearly 50% plan to implement it in the near term.
- Four out of five MGAs report increased competition as a significant challenge.
- Vertafore will host 'Accelerate 2026' in Las Vegas from April 13–16 to discuss the report's findings.
The big picture
The Vertafore report signals a maturation of the MGA sector, moving beyond rapid premium growth to a focus on sustainable, operationally driven expansion. This shift reflects broader industry pressures including rising reinsurance costs, increased carrier and agent expectations, and intensifying competition. The emphasis on talent and technology underscores the increasing importance of human capital and digital capabilities for maintaining a competitive edge in a rapidly evolving insurance landscape.
What we're watching
- Talent Retention
- The approaching retirement wave among MGA professionals will likely exacerbate existing talent shortages, forcing firms to prioritize succession planning and knowledge transfer to avoid operational disruption.
- Data Integration
- The ability of MGAs to effectively integrate disparate data sources and derive actionable insights will increasingly determine their competitive advantage, separating high performers from those relying on legacy systems.
- AI Implementation
- The success of AI initiatives within MGAs will hinge on the quality of underlying data and the alignment of AI solutions with existing workflows, rather than solely on the technology itself.
Related topics