Versant Media Group, Inc.

Versant Media Group, Inc., operating as Versant, is an American multinational mass media company headquartered at 229 West 43rd Street in Midtown Manhattan, New York City. Formed on January 2, 2026, as a spin-off from Comcast Corporation, Versant is an independent, publicly traded entity. Its core business revolves around being an industry-changing media and entertainment enterprise, housing trusted brands that aim to shape culture, inform audiences, and build lasting connections.

The company operates across four primary market segments: political news and opinion, business news and personal finance, golf, and broader sports and genre entertainment. Its extensive portfolio includes prominent cable television networks such as CNBC, MS NOW (formerly MSNBC), USA Network, Golf Channel, E!, Syfy, and Oxygen. Complementing these networks, Versant also manages significant digital platforms like Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine, which provides software for youth sports organizations.

Under the leadership of CEO Mark Lazarus, Versant has recently made strategic moves to expand its interactive sports offerings. On July 6, 2026, the company announced an agreement to acquire Full Swing, a leading sports technology company, for approximately $530 million in cash. This acquisition, expected to close in the second half of 2026, is set to enhance Versant's capabilities in immersive sports simulation, launch monitors, and performance data, initially strengthening its golf business and expanding into baseball and other sports.