Verizon Expands Premium Portfolio with Motorola Foldables and Wearables — Verizon Communications Inc.

Event summary

Verizon launched Motorola’s 2026 foldable smartphones and wearables nationwide on September 24, 2026.
The lineup includes the Motorola Razr Fold ($1,949.99), Razr+ 2026 ($1,099.99), Razr 2026 with Swarovski Crystals ($999.99), and Moto Watch Ultra ($349.99).
Verizon offers promotional deals, including up to $1,100 trade-in discounts and a free Moto Watch Ultra with a new watch line.
Customers on the Simplicity plan can save up to $749.99 on select Motorola smartphones with a 48-month payment plan.

The big picture

Verizon’s expansion of its premium device lineup aligns with the broader industry trend of carriers leveraging high-end smartphones and wearables to differentiate their service offerings. The move comes as 5G adoption accelerates, pushing carriers to bundle advanced connectivity with cutting-edge hardware. With revenues of $134.8 billion in 2024, Verizon’s strategy underscores its commitment to maintaining leadership in the U.S. telecommunications market through device innovation and customer retention.

What we're watching

Premium Strategy: Whether Verizon’s focus on high-end devices can drive sufficient customer upgrades to offset potential margin pressures.
5G Integration: How the integration of 5G Ultra Wideband with premium devices will impact Verizon’s network utilization and customer satisfaction.
Competitive Response: The pace at which competitors like AT&T and T-Mobile introduce similar premium device promotions to retain high-value customers.